--- title: Demand slug: en/demand description: Learn how demand management can help service providers understand, forecast, and influence client demand for services. Discover how it works in conjunction with capacity management to ensure adequate service provider capacity. Dive into the strategic anal docTags: createdAt: 2021-10-27T19:06:40.000Z --- ## Presentation According to ITIL, **Demand** is "**The process responsible for understanding, forecasting and influencing client demand for services**. Demand Management works with capacity management to ensure that the service provider has sufficient capacity to attend the demand". "At a strategic level, demand management can involve analysis of business activity patterns and user profiles, while at the tactical level, it may involve the use of differentiated charges to encourage clients to use IT services at less busy schedules or require short-term activities to respond to unexpected demand or failure of a configuration item".